Finca San Jose is a 31 hectare organic coffee farm just outside the small town of Cajamarca. It began to export directly in 2015. After a successful year, neighboring coffee growing families took notice—an additional 30 organic farms were added to the program. By 2016 that number grew to 110 families, and in 2017, 150 families are part of the Finca San Jose program.

To join Finca, the coffee producer must agree to a quality improvement program and commit to taking steps every year to improve the health of his coffee plants and the quality of the coffee grown there. Some of the recommendations are installing covered, raised beds for a slow and even drying, building a small scale organic compost fertilizer plant on the farm, and using Grain Pro bags to store coffee in parchment before transport to the dry mill.

Finca employs two agronomists to work with farmers on organic production techniques, implement quality improvement methods, and teach them how to cup their own coffees. This coffee is organic by design, not by default.